For most of us in the collective, the X-Pro1 was our first Fujifilm workhorse, the camera that made us switch and fully embrace the X-Series. It remains to this day a machine to which we are solidly attached, one that continues to embody what X and Fujifilm stand for: the essence of photography, the melding of new and old—the pure and elemental.

In light of the upcoming successor to this beloved camera, we'd like to put forward a project for consideration : ELEMENTAL - Eight photographers. Eight days. X-Pro2. 

The concept’s goal is to equate X-Pro2 with essential, with clarity and storytelling.

We propose to shoot a series of eight photo essays (one for each member of KAGE) inspired by the Five Elements (Godai) — Chi (earth), Sui (water), Ka (fire), Fū (wind) and Kū (void). 

The resulting stories would be published as an ongoing series over eight days —making full use of the web and social media—ramping up to the release of the X-Pro2.